The soap factory "without surfactants"
Ironically, the soaps are the first "surfactants" that humanity has created. Yes Maryse, you heard of course.
For a product to be a cleaner, you need a surfactant, natural or synthesis. Soap is therefore a synthetic surfactant from green chemistry: saponification.
No need to know the periodic table to create a shower gel!
On the contrary, Maryse!
Know that cosmetics is directly related to health, it is essential to have scientific knowledge to take care of the skin, hair and not to offer anything!
Indeed, knowledge is needed in chemistry, skin biology, molecular toxicology ...
Cosmetics is not limited to marketing and communication of a brand image, you must have a share of scientific know-how ...
Our product is X % natural!
Yes Maryse, in fact, as we have already said, but we repeat it again: a natural care product, it does not exist.
As already said: an apple is a natural product, a care product is of natural origin ... The shower gel bottles do not grow on the trees!
Yep, any product has been made, transformed, and is therefore not natural, but of natural origin!
Our product is 100 % organic!
Unless you sell pure organic certified vegetable oil, do not use these claims ... For most products, we will rather use the "organic certified" formula.
Neutral pH product.
If you want to mention the pH of your product, write it correctly, pH and not pH it can help in terms of scientific credibility ...
The soaps in the shape of pretty small cupcakes ...
Know Maryse that the manufacture and marketing of cosmetic products imitating foodstuffs are completely illegal * in France.
These products are ultra dangerous, especially for children, who could try to ingest them if they are too appetizing ...
In addition to the fact that soap has an alkaline pH, often, these products also contain a number of controversial colors ...
* According to regulations 1223/2009 and also Decree N. 92-985 "Confusion" of September 9, 1992 relating to risk prevention resulting from the use of certain products imitating foodstuffs.
The famous "zero waste" claim
Indeed Maryse, that too, as we have already said, in This item, zero waste does not exist!
100 % made in France
France has the strictest cosmetic regulation in the world, as well as exceptional know-how in research and development and production of cosmetics.
Unfortunately Maryse, for a complex formula containing many ingredients, it is difficult to guarantee a 100 % origin France product!
DIY is safer!
Maybe even you maryse, you thought it: at least we see what we put in it!
Only not at all, for a formula to become a care produced, it goes through many tests (see article), many audits by certified and certifying organizations (Ecocert , ANSM).
Obviously, Maryse, you don't have enough to do quality tests and microbial development controls in your kitchen ...
DIY may be super fun, but maybe it is better to reserve this for another area than that of your health? Wouldn't you make your drugs yourself?
Solids are more ecological
It would seem that Maryse has not yet met Jean-Mi (See article)
Marseille soap uses local olive oil for its saponification, indeed, it is very ecological, but not at all ideal for the hygiene of children and their fragile skins.
The other solid products unfortunately often contain products that have a disastrous ecological impact during their production ...
Nowadays, there is a lot of manipulation in terms of the feeling of "ecological duty" with consumers ... (ex: tote-bags ...).
You want to take care of the planet and that's all your honor, but beware of digital brands, they are not all concerned ...
Digital marks from white marks are large stars, everyone massively claims these values on social networks.
Cosmetics is perceived as a consumer product, it therefore suffers from the appropriations of the major causes current ...
We too often forget that it is a health product, and that health also involves saving our environment.
We therefore advise you before choosing a brand of inquiring about its real commitments, whatever the cause defended;)
Do not hesitate to contact us in the event of questions or remarks on cowcou@lilikiwi.fr