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Sodium benzoate (E211) is one of the most widely used preservatives in food and even in some organic cosmetics. It is found in juices, jams, sauces, sodas, and sometimes in shampoos, cleansing foams, and toothpastes.

At LiLiKiWi, we've chosen to go further: completely ban sodium benzoate from all our children's formulas and raise awareness among parents about its risks. This blog is based on the 2022 scientific review on sodium benzoate published in Nutrients ( MDPI, 2022 ) and current European standards.

Mom, I lost my tooth!
It's often around the age of 6 that baby teeth begin to fall out. A moment that combines pride, excitement... and sometimes a little visit from the famous tooth fairy, depending on the culture. But behind this tradition, one question remains: why do we change our teeth when they are so hard and our bodies have spent so much energy making them?

When industry creates the problem… and sells you the solution.
In what we call the Duplomb Law, the same industrial group can intervene both in the creation of an imbalance... and in its correction.
It's a well-established strategy, where health becomes a lever for profitability, not an end in itself.

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Do you pay attention to the ingredients used in the food of your children, but do you think of monitoring the ingredients in their toothpaste? C...

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We will start by telling you a little secret ... We had started to build our oral care line from the beginnings of Lilikiwi in 2019. Only, we neede...