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Sodium benzoate (E211) is one of the most widely used preservatives in food and even in some organic cosmetics. It is found in juices, jams, sauces, sodas, and sometimes in shampoos, cleansing foams, and toothpastes.

At LiLiKiWi, we've chosen to go further: completely ban sodium benzoate from all our children's formulas and raise awareness among parents about its risks. This blog is based on the 2022 scientific review on sodium benzoate published in Nutrients ( MDPI, 2022 ) and current European standards.

Mom, I lost my tooth!
It's often around the age of 6 that baby teeth begin to fall out. A moment that combines pride, excitement... and sometimes a little visit from the famous tooth fairy, depending on the culture. But behind this tradition, one question remains: why do we change our teeth when they are so hard and our bodies have spent so much energy making them?

When industry creates the problem… and sells you the solution.
In what we call the Duplomb Law, the same industrial group can intervene both in the creation of an imbalance... and in its correction.
It's a well-established strategy, where health becomes a lever for profitability, not an end in itself.

Did you know that some children's toothpastes contain sugar? So, why do some brands use cariogenic sugar? What is the real impact on children's dental health? Discover the hidden truths and alternatives for a radiant smile! 😁

Have you ever experienced difficulties with the pump of our 100% natural cleansing foam when refilling it? This article explains why this problem ...

Did you know that our saliva has a secret superpower? The pH balance of saliva is crucial for our teeth. In this article you will find out why! If...

  Today, we would like to explain why we chose not to include stevia in our children's toothpaste. At LiLiKiWi, our mission is to ensure the ...

  Oral hygiene is crucial from an early age. The choice of toothpaste for children is particularly important, as it must not only effectively...

  When you read your cosmetic product labels, you'll often find this duo: Sodium Benzoate and Potassium Sorbate. Everywhere, in children's an...

  You may pay attention to the ingredients used in your children's food, but do you think about checking the ingredients in their toothpaste?...

Girls are born in the middle of roses, boys in cabbages, and they respectively love pink and blue... Do these absurdities also strike you as someth...

We're going to start by telling you a little secret... We began developing our oral care line right at the beginning of LiLiKiWi in 2019. However, ...