"Surfactant-free" soap making
Ironically, soaps are the first 'surfactants' humanity created. Yes, Maryse, you heard right.
For a product to be cleansing, it needs a surfactant, whether it is natural or synthetic. Soap is a synthetic surfactant derived from green chemistry: saponification.
No need to know the periodic table to create a shower gel!
Quite the opposite, Maryse!
You should know that cosmetics are directly linked to health, it is essential to have scientific knowledge to take care of skin and hair and not to offer just anything!
Indeed, it requires knowledge in chemistry, cutaneous biology, molecular toxicology...
Cosmetics are not limited to marketing and communicating a brand image; they must include a share of scientific know-how...
Our product is X% Natural!
Yes, Maryse, indeed, we've already said it, but we'll repeat it again: a natural skincare product doesn't exist.
As already stated: an apple is a natural product, a skincare product is of natural origin... Shower gel bottles don't grow on trees!
Yes, every product has been manufactured, processed, and is therefore not natural, but rather of natural origin!
Our product is 100% organic!
Unless you're selling pure certified organic vegetable oil, don't use these claims... For most products, the phrase "certified organic" will be used instead.
PH neutral product.
If you want to mention the pH of your product, write it correctly, pH and not PH, it can help with scientific credibility...
Soaps shaped like pretty little cakes...
Know, Maryse, that the manufacture and marketing of cosmetic products imitating foodstuffs are totally illegal* in France.
These products are extremely dangerous, especially for children, who might try to ingest them if they are too appetizing...
Besides the fact that soap has an alkaline pH, often these products also contain many controversial colorants...
* According to regulation 1223/2009 and also decree N. 92-985 "confusion" of September 9, 1992, relating to the prevention of risks resulting from the use of certain products imitating foodstuffs.
The famous "zero waste" claim
Indeed, Maryse, we've already mentioned this, in this article, zero waste doesn't exist!
100% Made In France
France has the strictest cosmetic regulations in the world, as well as exceptional know-how in Research and Development and cosmetic production.
Unfortunately, Maryse, for a complex formula containing many ingredients, it is difficult to guarantee a product that is 100% French origin!
DIY is safer!
Perhaps even you, Maryse, thought it: at least you see what you put in!
But not at all; for a formula to become a skincare product, it undergoes numerous tests (see article), many audits by certified and certifying bodies (Ecocert, ANSM).
Obviously, Maryse, you don't have the means to conduct quality tests and microbial development controls in your kitchen...
DIY can be super fun, but perhaps it's better to reserve that for another area than your health? You wouldn't make your own medicines, would you?
Solids are more ecological
It seems Maryse hasn't met Jean-Mi yet (see article)
Marseille soap uses local olive oil for its saponification, which is indeed very ecological, but not at all ideal for children's hygiene and their delicate skin.
Other solid products, unfortunately, often contain ingredients that have a disastrous ecological impact during their production...
Nowadays, there's a lot of manipulation regarding consumers' feeling of "ecological duty"... (e.g., tote bags...).
You want to take care of the planet, and that's commendable, but beware of digital brands; not all of them are truly concerned...
Digital brands derived from white label brands are huge stars, everyone massively claims these values on social networks.
Cosmetics are perceived as a consumer product, and therefore suffer from the appropriation of current major causes...
We too often forget that it is a health product, and that health also involves safeguarding our environment.
We therefore advise you, before choosing a brand, to thoroughly research its real commitments, whatever the cause defended ;)
Do not hesitate to contact us with any questions or comments at coucou@lilikiwi.fr